How In the World Did You End Up Here?
There are a couple of possibilities. You're lost. Or bored. Or you really need to find someone to write blog posts for you.
Below you'll find links to about 50 blog posts and feature articles I've written for various clients. Some link to the post or article on the client website -- some link to PDFs. Given your interest in blog writing, you may also want to read my in-depth article -- So, How Much Does a Blog Post Cost?
If you're curious to see a greater variety of work, visit Recent Projects or -- if you dare -- dive into The Catacombs.
CableONE Business: Blog Posts
One of the nation's top six cable providers, CableONE serves more than 650,000 customers across a 21-state region. They serve the wholesale, business and consumer segments with a wide variety of connectivity and content options. In support of their B2B marketing program -- targeting small to medium-sized businesses primarily located in secondary and rural markets -- their blog provides educational information and decision-support tools for business owners. The program's goal is to help business owners understand their options as well as the long-term outlook for different technology solutions.
Fiber GPON vs Fiber EPON: Say What Now?
Looking for a Small Business Phone System?
The Wholesale Internet: FAQs to Explain it All
Choose Wisely: Fiber Optic vs Cable Internet
Heartland Bank: Mortgage Blog Posts (Targeting First-Time Home Buyers)
Blog posts play an important role in the inbound marketing and lead generation programs for Heartland Bank. This collection of ghostwritten blog posts targets first-time home buyers and walks them through the home buying process without overtly promoting mortgage lending or Heartland Bank. The blog posts serve at the top of the inbound marketing funnel and promote additional educational opportunities and content -- specifically, the eBook First-Time Home Buyer's Guide.
Renting vs. Owning a Home: What's Right for You?
First Time Home Buyer? Know Your Credit Score
How Much Home Can You Afford to Buy?
The Down Payment: Tips for Saving Up
5 Tips for Breezing Through the Mortgage Application
Special First-Time Home Buyer Programs
Heartland Bank: Mortgage Blog Posts (Targeting Homeowners Ready to Trade Up)
With most mortgage loan marketing programs, first-time home buyers receive the bulk of attention. Refinancing, too, receives regular marketing promotion. In tune with its western Nebraska market demographics and housing market, Heartland Bank also targets current homeowners who wish to trade up to a new home. The trade-up scenario invites an entirely new set of topics. This body of blog posts works at the top of the inbound marketing funnel and promotes the eBook Home Buyer's Guide to Trading Up.
Fix Up or Trade Up? 5 Key Questions to Ask Yourself Before Deciding
Buy Existing or Build New? The Home Buyer's Dilemma
Financing a Trade Up. Step One: Get Pre-Qualified
Trading Up: The Real Estate Agent's Role
Prepping Your Home for Sale: Give Yourself Plenty of Time
Finding the Perfect Floor Plan: 8 Things to Keep in Mind
Trading Up to New Construction: 6 Tips for Choosing a Builder
Trading Up to New Construction: Builder, General Contractor or DIY?
Heartland Bank: Ag Lending Blog Posts
Blog posts targeting the local farm community serve as top-of-funnel content. The overall inbound marketing program promotes access to decision-support tools such as a gated, secure and highly sophisticated breakeven calculator -- which can help farmers determine how to control expenses and when to sell their crops. The program offers one-on-one consultation with an experienced ag lender, familiar with the local market, during the crucial transition between the end of harvest in the fall and the beginning of the new planting season.
Top 7 Ways to Use a Breakeven Calculator: Master the Variables that Impact Your Success
New Farm Technology: Autonomous Tractors, Telematics, Crop Sensors?
Will $3 Corn Pay Off for Renters? For Landlords? A Tight Market Brings Challenges
Breakeven Analysis: Easy as One, Two, Three
Managing the Family Living Expense Line: 4 Helpful Rules of Thumb
New Farm Wives Face Challenges: Adapting Takes Time
Two Key Reasons We're Not Repeating the 1980s: Precision Agriculture and Good Business Management
Returning to the Farm: Opportunities for Youth, Even in Tough Times
Life Performance Toolkit: Feature Articles
The Life Performance Toolkit is a career guidance program primarily for college and professional football players. The toolkit guides the athletes in transitioning from the world of sports to other pursuits. The feature articles, each about 2,500 words, cover subject such as: purpose, vision, goal setting, focus, leadership and mental toughness. Each is accompanied with worksheets, video instruction and one-on-one coaching support.
Can You Learn to Be Mentally Tough?
TranSystems: Feature Articles
TranSystems provides consulting, engineering and architectural servies to four key segments of the nation's transportation industry: freight and intermodal; passenger rail and transit; federal, state and local government; and aviation. The feature articles play an integral role in the company's strategic marketing efforts and provide content for repurposing across marketing and social media channels.
Celebration Pointe: A One-of-a-Kind Bridge for a One-of-a-Kind Community
Eads Bridge Rehabilitation: Complex 4-Year Project -- Uninterrupted Transit Service
One Wild Ride: Airport Transit System Extension at O'Hare International
Rope Access Inspection: 6 Key Advantages for Rail Bridges
Working Under a National Spotlight: The Tower City Station Rehabilitation in Cleveland, Ohio
Wellington Unites: A Unique Grade Separation for an Ohio Village